Mapúa MCL ETYCB students participate in the Passage to ASEAN (P2A) Virtual Student Mobility Program

Mapúa MCL ETYCB students actively participated in the Passage to ASEAN (P2A) Virtual Student Mobility program in Global Business and Marketing from June 2-5, 2025 at the Global Classroom. This event, themed “Focusing on Customer Experience and Personalization,” was a collaborative effort, bringing together students from Mapúa MCL and BINUS University in Indonesia.   

Participants were divided into six groups and tasked with a comprehensive case study. Their final output included a customer experience journey and a detailed marketing campaign. Each group received dedicated guidance from faculty members representing both institutions.    

This successful virtual program was co-organized by BINUS University, Indonesia, and Mapúa Malayan Colleges Laguna, Philippines highlighting the strong collaborative spirit between these Passage to ASEAN member institutions.  This initiative is aligned with Sustainable Development Goal (SDG) 4: Quality Education and SDG 17: Partnership for the Goals.