College of Arts and Science

College of Arts and Science (CAS)

The College of Arts and Science lays down the foundations of a well-balanced education in humanities, social sciences, mathematics, and athletics.

Bachelor of Arts in
Communication

The BA Communication program at Mapúa MCL equips students with the skills and knowledge to communicate effectively in a variety of settings, using a variety of media. The program also includes courses on research methods, ethics, and professional practice.

B. A. Communication

Program Description

The Bachelor of Arts in Communication of Mapúa Malayan Colleges Laguna (MCL) focuses on communication in different contexts using diverse media platforms. It includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.

Tracks

1. Political Communication
2. Creative and Performing Arts
3. New Media

Educational Objectives

The Bachelor of Arts in Communication program envisions its graduates to:

Be equipped with theoretical and technical competencies relevant in the practice of ethical and effective communication applicable in various communication or media professions and contexts that can support the industry, academe, government, or community.
Be collaborators and innovators in the field, leading or participating in efforts to address social, technical, ethical and business challenges.
Be engaged in life-long learning and professional development.

Student Outcomes

Graduates of the Bachelor of Arts in Communication program are able to:

Communicate in different formats and platforms (print, broadcast, and online);

1. Produce communication plans and materials in different formats for various platforms and purposes;
2. Conduct communication/media research and evaluation;
3. Adhere to ethical standards, practices, responsibilities and accountabilities of the communication profession; and
4. Apply communication theories/models, principles, practices, and tools in relevant and development work.

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Bachelor of
Multimedia Arts

The Bachelor of Multimedia Arts program is a four-year interdisciplinary program that teaches students how to create and use digital media grounded in the principles of design, technology, and the visual arts to tell stories and express themselves creatively.

B. Multimedia Arts

Program Description

The Bachelor of Multimedia Arts program is a four-year program that is grounded on design, technology and the visual arts. It is a field of interdisciplinary study geared towards creative and effective storytelling and expression through the convergence of digital media technologies, forms and practices.

Graduates of this program are equipped with knowledge and skills that will enable them to communicate effectively, critically and creatively across a range of new media technologies and forms, and develop multimedia projects with these qualities, for various purposes.

Educational Objectives

The Bachelor of Multimedia Arts Program envisions its graduates to:

Develop knowledge and understanding of multimedia theories, genres and various approaches in applications of multimedia.
Enhance technical proficiency in the use of appropriate hardware and software required in the production of multimedia projects.
Develop the ability to exhibit creativity and innovative thinking in the design and production of multimedia projects.
Provide opportunities to engage professionally and ethically in multimedia practice in the creative industries and other community contexts.

Student Outcomes

Graduates of the Bachelor of Multimedia Arts are able to:

Design multimedia projects creatively, based on a knowledge of multimedia and communication theories, aesthetic principles and approaches.
Critically evaluate and articulate the societal, aesthetic, communicative and ethical value of a multimedia project based on global trends and issues in multimedia technologies, design and practice.
Demonstrate proficiency in the visual arts required in the production of multimedia projects.
Demonstrate technical proficiency in the use of the appropriate technologies required in the production of multimedia projects.
Demonstrate professionalism and ethical behavior in the practice of multimedia in the creative industries and other community contexts.
Apply analytical and interpretive skills in the study of multimedia-related texts.
Collaborate effectively in multidisciplinary and multicultural teams.
Effectively communicate orally and in writing using both English and Filipino.
Demonstrate research skills by participating in the generation of new knowledge through research and development projects and activities.
Recognize the need for lifelong learning and service orientation.
Recognize the opportunities for various types of employment, development activities and public discourses, particularly in response to the needs of the communities one serves.

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