Keywords: Financial risk; loan-related risk appetite; MSME growth decision; stimulus-organism-response (SOR) model; partial least squares-structural equation modeling (PLS-SEM); mediation
E.T. Yuchengco College of Business
Strategic Marketing Framework of Community Based Ecotourism: A Case of Panguil, Laguna Philippines towards Sustainable Perspective
Keywords – Community based ecotourism, Panguil, sustainable tourism, marketing strategic framework, tourism marketing
Destination Competitiveness of Beach Tourism: A Case of Batangas Province Towards Sustainability
Keywords – Destination, competitiveness, beach tourism, sustainability
The SECRA Project: Strengthening University-Enterprise Collaboration for Resilient Communities in Asia
Mapúa MCL is part of the three-year SECRA project (Strengthening University-Enterprise Collaboration for Resilient Communities in Asia), which aims to promote the establishment of more resilient communities in Asia through university-enterprise collaboration in its partner countries.