Research (ETYCB)

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis.

Keywords: Financial risk; loan-related risk appetite; MSME growth decision; stimulus-organism-response (SOR) model; partial least squares-structural equation modeling (PLS-SEM); mediation

Strategic Marketing Framework of Community Based Ecotourism: A Case of Panguil, Laguna Philippines towards Sustainable Perspective

Keywords – Community based ecotourism, Panguil, sustainable tourism, marketing strategic framework, tourism marketing

Destination Competitiveness of Beach Tourism: A Case of Batangas Province Towards Sustainability

Keywords – Destination, competitiveness, beach tourism, sustainability

The SECRA Project: Strengthening University-Enterprise Collaboration for Resilient Communities in Asia

Mapúa MCL is part of the three-year SECRA project (Strengthening University-Enterprise Collaboration for Resilient Communities in Asia), which aims to promote the establishment of more resilient communities in Asia through ... Read more

E.T. Yuchengco College of Business

Research Papers

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis.

Strategic Marketing Framework of Community Based Ecotourism: A Case of Panguil, Laguna Philippines towards Sustainable Perspective

Destination Competitiveness of Beach Tourism: A Case of Batangas Province Towards Sustainability

The SECRA Project: Strengthening University-Enterprise Collaboration for Resilient Communities in Asia

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