BA Communication Program Overview
BA in Communication at Mapúa Malayan Colleges Laguna (MCL) focuses on communication in different contexts using diverse media platforms.
The BA Communication courses include a broad range of subject matter, ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
The Creative and Performing Arts prepares its students for a career in acting, directing, and multimedia productions.
Its Specialized Courses are:
Fiction & Non-fiction Writing
Communication Campaigns
Speech Writing and Delivery
Theater Principles and Practices
Nonverbal Communication, etc.
New Media aims to equip students with adequate knowledge and skills in the theory and practice of communication relevant to careers that involve learning systems and multimedia designs.
Its Specialized Courses are:
Elements and Principles of Design
Color Theory
2D Animation
3D Animation
Post-Production Techniques
Multimedia Publishing, etc.
Political Communication prepares its students for further studies in law and legal practices.
Its Specialized Courses are:
Civic Engagement and Participatory Communication
Political Economy of Communication
Public Information Principles and Practices
Political Economy of Communication
Peace Communication
Fundamentals of Public Administration
Introduction to Political Science, etc.
BA Communication Program Objectives
The BA Communication program aims to develop ethical, innovative communicators prepared to lead, collaborate, and create impact across industries and communities.
- Be equipped with theoretical and technical competencies relevant in the practice of ethical and effective communication applicable in various communication or media professions and contexts that can support the industry, academe, government, or community.
- Be collaborators and innovators in the field, leading or participating in efforts to address social, technical, ethical, and business challenges.
- Be engaged in lifelong learning and professional development.
BA Communication Program Outcomes
Graduates of the program apply insights from Bachelor of Arts in Communication courses to produce compelling content, conduct research, and communicate effectively across platforms.
- Communicate in different formats and platforms (print, broadcast, and online);
- Produce communication plans and materials in different formats for various platforms and purposes;
- Conduct communication/media research and evaluation;
- Adhere to ethical standards, practices, responsibilities, and accountabilities of the communication profession; and
- Apply communication theories/models, principles, practices, and tools in relevant and development work.
Career Paths for BA Communication Graduates
Graduates of the Bachelor of Arts in Communication are prepared for diverse roles across media, corporate, and creative industries. Career opportunities include public relations specialist, content strategist, media planner, corporate communications officer, broadcast producer, and digital marketing professional.
With strong skills in storytelling, strategic messaging, and audience engagement, BA Communication graduates are equipped to thrive in dynamic environments. Their training also opens doors in government, non-profits, and education, where clear and impactful communication is vital. Whether in front of the camera or behind the scenes, communication graduates play a key role in shaping public perception and meaningful dialogue.
The BA Communication Curriculum
The BA in Communication curriculum is designed to build strong foundations in media, communication theory, and professional practice. It covers writing, public relations, broadcasting, digital content creation, and communication research, ensuring graduates are prepared for various roles in the media, corporate, and public sectors.
With a balance of theoretical and applied learning, students engage in real-world projects that develop critical thinking and communication strategies. Bachelor of Arts in Communication courses also emphasize ethical practices and audience-centered messaging, preparing students to navigate the evolving landscape of traditional and new media with confidence and adaptability.
Why Should You Choose Mapúa MCL for Communication?
Choosing to pursue a Bachelor of Arts in Communication at Mapúa Malayan Colleges Laguna means stepping into a future built on innovation, impact, and global excellence. The BA Communication program is designed for students who want to thrive in a fast-changing world where storytelling, digital media, and strategy intersect. Located in Laguna, Mapúa MCL offers the resources of a top-tier institution, access to industry-relevant training, and a learning environment that encourages collaboration, creativity, and lifelong learning.
Recognized internationally for its academic strength and forward-thinking education, Mapúa MCL produces graduates equipped to lead in various media and communication sectors, both locally and abroad.
Globally Recognized for Academic Excellence
Mapúa MCL is a Quacquarelli Symonds (QS) 3-star institution and a Times Higher Education Impact Rankings University, reflecting its strong global standing in teaching, research, and innovation.
Member of a Leading Academic Association
As a Philippine Association of Colleges and Universities (PACU) member, Mapúa MCL collaborates with top private institutions to share best practices and uphold high standards in outcomes-based, learner-centered education.
Driven by Innovation and Sustainability
Mapúa MCL consistently earns recognition from global organizations like the World University Rankings for Innovation (WURI) for its innovative education, research, and social engagement.
What Our Communication Students Are Saying
Students of the BA Communication program in Laguna share how the program sharpened their creativity, confidence, and real-world media skills, preparing them for dynamic communication careers.
"My overall experience as a B.A Communication student at Mapúa MCL has been refreshing and in one word: holistic"
Alyanna Therese B. Tagamolila BA Communication Major in Political Communication, 2021 Content Specialist II Content Writer and Copywriter Essay Editor
"One thing that sets our BA Communication program apart is that we open up the ways in which we can build our ideas, our opinions, and our talents and hone them in order to be able to practice them outside of school."
Bea Patricia C. Marin BA Communication Major in Creative and Performing Arts, 2023 Content Executive
"The COMM professors' love and dedication to their work truly manifest in the way they equip their students to be well-rounded communication practitioners once they graduate."
Karen Mae S. Morales BA Communication Major in Political Communication, 2023 Brand Communications Associate
"Mapúa MCL gives so many opportunities to students to try out many different outlets of creativity and community. To which I fully utilize to find my own purpose and passion in communication."
Arne Renczar D. Zurita BA Communication Major in Creative and Performing Arts, 2023 Freelancer
Frequently Asked Questions
Students develop strong communication, critical thinking, media production, public speaking, and research skills that are applicable across industries such as media, public relations, and corporate communication.
The program balances both. While students learn communication theories, they also work on real-world projects in writing, broadcasting, PR, and digital content creation.
Absolutely. The program prepares graduates for roles in journalism, advertising, social media management, corporate communications, content strategy, and more communication-focused roles.
Yes, the Bachelor of Arts in Communication program is offered at Mapúa Malayan Colleges Laguna.
Mapúa MCL offers various scholarships and financial aid opportunities that are available for incoming and current college students.
Ready to Start Your Journey in Communication?
Turn your passion for storytelling, media, and messaging into a future-proof career. Whether you dream of being in front of the camera or behind the scenes, the Bachelor of Arts in Communication at Mapúa MCL gives you the tools to make it happen.
